Customer insights and user research to drive engagement & growth

Your customers are the experts of their experience. Isn’t it time you got to know them better?

Welcome to Field Notes Consulting. I’m Jill, a customer experience strategist who helps brands build trust and drive long-term growth by deeply understanding what matters most to their customers.

I leverage user research and data analytics to identify improvement opportunities across every stage of the marketing funnel. Recommendations are tailored for cross-functional implementation, ensuring that teams work seamlessly towards customer-centric outcomes that return value to the business/organization.

I have both in-house and consulting experience. Typical partners: Executive Leadership, Brand, Marketing, Product Management, Operations and Customer Service. Learn more.

Do you need more data? Or, is there more to discover, understand, and act on with the data you already have?

Do you need more data? Or, is there more to discover and act on in the data you already have?

SERVICES & EXPERTISE

DESIGN RESEARCH & PRODUCT DEVELOPMENT

Design physical / digital products and services with and for your customers

  • Stakeholder and user research

  • User experience (UX) research and usability testing

  • Competitive assessments

  • Concept testing and evaluation

CUSTOMER EXPERIENCE INSIGHTS & STRATEGY

Use research and data insights to drive growth and engagement strategies

  • Customer journey mapping

  • Survey design and analytics

  • Customer experience (CX) metrics and tracking

  • Voice of Customer (VOC) program development

BRAND HEALTH &
STRATEGIC PLANNING

Measure how your brand is perceived and positioned in the market

  • Brand health metrics

  • Competitive brand mapping

  • Brand performance across the marketing funnel, from awareness through loyalty

Let’s talk!