User research & customer experience insights to inspire change and measure progress

Your customers are the experts of their experience. Is it time you got to know them better?

Welcome to Field Notes Consulting. I’m Jill, a user researcher and customer experience insights leader with 20+ years of experience helping organizations deliver mission-critical outcomes by staying close to their customers.

I leverage mixed methods research (qualitative / quantitative) and data analytics to deliver evidence-based insights that inform strategic planning, product innovation and continuous improvement.

I have both in-house and consulting experience. Typical partners include executive leadership, design, brand and marketing, product management, operations and customer service teams. Learn more.

Do you need more data? Or, is there more to discover, understand, and act on in what you already know?

Do you need more data? Or, is there more to discover and act on in the data you already have?

SERVICES & EXPERTISE

DESIGN RESEARCH & PRODUCT DEVELOPMENT

Design physical / digital products and services with and for your customers

  • Stakeholder and user research

  • User experience (UX) research and usability testing

  • Competitive assessments

  • Concept testing and evaluation

CUSTOMER EXPERIENCE INSIGHTS & STRATEGY

Use research and data insights to drive growth and engagement strategies

  • Customer journey mapping

  • Survey design and analytics

  • Customer experience (CX) metrics and tracking

  • Voice of Customer (VOC) program development

BRAND HEALTH &
STRATEGIC PLANNING

Measure how your brand is perceived and positioned in the market

  • Brand health metrics

  • Competitive brand mapping

  • Brand performance across the marketing funnel, from awareness through loyalty

People don’t want to use "products," they want to get something done, feel something, learn something. Do you know what that is? Let’s talk.