Know your audience. Design products, programs & experiences with audience insights. Measure progress. Drive change.
Your users are the experts of their experience. Isn’t it time you got to know them better?
Welcome to Field Notes Consulting. I’m Jill, a user researcher and audience insights strategist who helps brands, content creators, and mission-focused organizations design products, programs and experiences that drive impact.
I use audience insights to help you identify strategic requirements and improvement opportunities across every stage of the product/program development lifecycle — strategy, design, evaluation.
Recommendations are tailored for cross-functional implementation, ensuring that teams work seamlessly towards customer-centric outcomes that return value to the business/organization. Learn more.
Do you need more data? Or, is there more to discover, understand, and act on with the data you already have?
Do you need more data? Or, is there more to discover and act on in the data you already have?
SERVICES & EXPERTISE
PRODUCT DEVELOPMENT
Design physical / digital products and services with and for your users/audience
User experience research
Usability testing
Customer segmentation
Diary studies
Focus groups
VOC & CX METRICS
Customer experience data collection and insights generation to drive growth
Customer journey mapping
Survey design and analytics
Customer experience (CX) metrics
Voice of Customer (VOC)
BRAND HEALTH
Measure brand perception
and positioning in the market
Brand health metrics
Competitive brand mapping
Brand performance across the marketing funnel, from awareness through loyalty